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The new reality to obtaining government approvals is this: it's not just who you know, it's not just what you know. It's how you apply this knowledge to achieve project economics without creating a lightning rod for opposition.

Creatively applied entitlements are like a three legged stool:

  • Smart project conceptualization
  • Smartly applied neighborhood friendly design
  • Successful navigation of both CEQA and the political terrain

Creatively applied advocacy work requires a deep knowledge of subject matter, the political terrain; and how best to frame the request for decision maker acceptance.